{"id":85,"date":"2026-02-28T19:46:51","date_gmt":"2026-02-28T18:46:51","guid":{"rendered":"https:\/\/drpedrocoelho.com\/?page_id=85"},"modified":"2026-03-24T09:24:57","modified_gmt":"2026-03-24T09:24:57","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/drpedrocoelho.com\/en\/politica-privacidade\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"85\" class=\"elementor elementor-85\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-945048c e-flex e-con-boxed e-con e-parent\" data-id=\"945048c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0276545 elementor-widget elementor-widget-heading\" data-id=\"0276545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-294a548 e-flex e-con-boxed e-con e-parent\" data-id=\"294a548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b086b2 elementor-widget elementor-widget-text-editor\" data-id=\"7b086b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Designation:<\/strong> PEDRO COELHO SERVI\u00c7OS M\u00c9DICO- DENT\u00c1RIOS, LDA<\/p><p><strong>REGISTRATION NUMBER OF THE ESTABLISHMENT:<\/strong> E122937<\/p><h2>\u00a0<\/h2><h2>Privacy Policy<\/h2><h3>1. introduction<\/h3><p>Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. should always bear in mind the legal provisions in force in Portugal, on which the Data Protection Policy is based. The Data Protection Policy regulates and monitors the use of information by the internal and outsourced business processes of Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. The Data Protection Policy is not of a confidential nature, but is based on a logic of making it known, with regard to the internal and external use of data, always in accordance with the applicable legal provisions. It is in this context that Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. is committed to protecting your personal data, undertaking to respect the rules of the General Data Protection Regulation (Regulation (EU) 2016\/679 of the European Parliament and of the Council of 27 April 2016) and has drawn up its Data Protection Policy applicable to all those who collaborate with Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda.<\/p><h3>2. Objective<\/h3><p>The purpose of this Policy is to guarantee our commitment to and respect for the rules on privacy and the protection of personal data, namely that: - It complies with the applicable legal provisions on data protection; - It meets the needs of customers, subcontractors and employees; - It enables business processes to be carried out effectively; - It enables Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. to maintain a positive external image in the market.<\/p><h3>3. Rules and procedures<\/h3><p>All Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. employees who use personal data are individually responsible for complying with the applicable legal and regulatory provisions. As well as being obliged to comply with the rules and procedures relating to the Data Protection Policy, they are also responsible for implementing structures and guaranteeing adequate resources for the proper functioning of the Data Protection Policy. They are also obliged to guarantee the confidentiality of data as an inseparable part of their duties under the employment contract. Failure to fulfil these obligations may have disciplinary consequences. The Board of Directors of Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. is responsible for ensuring compliance with data protection regulations by providing information to all company employees in this area.<\/p><h3>4. Definitions<\/h3><p>Personal data - any information of any nature and regardless of its medium, including sound and image, relating to an identified or identifiable natural person (data subject). An identifiable person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Data subject - any identified or identifiable natural person whose personal data is processed by the controller responsible for processing. Processing of personal data - any operation or set of operations which is performed on personal data or on sets of personal data (whether or not by automated means), such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.<\/p><p>Controller - natural or legal person, public authority, agency or other body which (alone or jointly with others) determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its appointment may be indicated by Union or Member State law.<\/p><p>Processor - natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.<\/p><p>Recipient - a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the context of a specific enquiry in accordance with Union or Member State law should not be considered as recipients; the processing of such data by such public authorities must comply with the applicable data protection rules in accordance with the purposes of the processing.<\/p><p>Third party - natural or legal person, public authority, agency, or other body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorised to process personal data.<\/p><p>Consent of the data subject - any freely given, specific, informed and unambiguous indication of the data subject's wishes - by means of a statement or by a clear affirmative action - expressing agreement to the processing of personal data relating to him\/her.<\/p><h3>5. Responsible for processing personal data<\/h3><p>The data controller is Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda, headquartered at Rua Dr Jos\u00e9 Cunha, n.\u00ba 27 A, 2780-187 Oeiras, under the legal person identification number 50676038.<\/p><h3>6. Data protection officer<\/h3><p>Pursuant to Article 37(1)(a) of the General Data Protection Regulation, a Data Protection Officer has been appointed. He or she can be contacted via email at mail@drpedrocoelho.pt. or at Data Protection Officer, Rua Dr Jos\u00e9 Da Cunha n\u00ba27A 2780-187.<\/p><h3>7. What personal data we collect and by what means<\/h3><p>The personal data collected by Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda, including those directly or indirectly related to your health, will be necessary for the provision of health care, namely for the realisation of medical treatments and complementary diagnostic exams, as well as for the management of administrative services (appointment scheduling and\/or billing).<\/p><p>Your data may be collected directly, namely when you book an appointment\/examination, when you go for an appointment\/examination or when you contact us by phone, email or via digital platforms.<\/p><p>In this sense, the categories of personal data we process may include your name, identification and contact details (email address, telephone number and postal address), health data, tax data (VAT number).<\/p><p>Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. is concerned about protecting the rights of minors, and therefore the collection of personal data from minors under the age of 16 is dependent on the consent of the respective holders of parental responsibilities.<\/p><h3>8. Purposes of processing personal data<\/h3><p>Clients' personal data is processed for the provision of healthcare.<\/p><p>In order to provide our services, we use your information to make appointments, book tests and medical diagnoses.<\/p><p>Data relating to your health will only be processed by or under the responsibility of professionals bound by professional secrecy to the strictest extent necessary for the provision of healthcare, and may only be communicated to your family members in the circumstances expressly provided for in the law in force.<\/p><p>We may contact you by letter, email, SMS or via our platform, for administrative or operational reasons, for example in order to send you confirmation of your bookings and payments, to inform you of any changes or unforeseen events regarding your bookings.<\/p><p>We will also use your personal data to respond to your requests, suggestions or contacts, to improve our services and your experience as a client of our clinic. As well as to send you institutional information and marketing communications, if you have indicated that you wish to receive them.<\/p><p>We use a variety of security measures, including encryption and authentication tools, to help protect and maintain the security, integrity and availability of your personal data.<\/p><h3>9. Communication of data to third parties<\/h3><p>Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. may communicate your data to subcontractors for the provision of services, under the terms of the contracts entered into with them, or to third parties for the purposes set out herein and also for:<\/p><ul><li>The fulfilment of a legal obligation, a resolution of the National Data Protection Commission or a court order;<\/li><li>The communication is carried out to protect users' vital interests or any other legitimate purpose provided for by law.<\/li><\/ul><p>Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda., ensures that subcontracting entities offer sufficient guarantees for the implementation of appropriate technical and organisational measures so that processing meets the requirements of the law and ensures the security and protection of the rights of data subjects.<\/p><h3>10. Personal data retention period<\/h3><p>We only keep your data for as long as is necessary for the purpose for which it was collected.<\/p><p>With regard to data necessary for the provision of the service, this will be kept for the duration of the contractual relationship, unless we are legally obliged to keep the data for a longer period of time.<\/p><p>Once the maximum retention period has been reached, your personal data will be irreversibly anonymised (the anonymised data may be retained) or securely destroyed.<\/p><h3>11. Data subjects' rights<\/h3><p>In accordance with the provisions of the General Data Protection Regulation, the customer is guaranteed the right to access, rectify, erase and portability of their personal data, or limit or oppose its processing, upon written request addressed to Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda.<\/p><p>You also have the right to lodge a complaint with the National Data Protection Commission or another competent supervisory body if you believe that the processing of your data by Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. violates the applicable legislation.<\/p><p>If the data subject exercises his or her rights, the data controller of Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. will provide the data subject with information on the measures taken within one month of receipt of the request. If necessary, the data controller will inform you of the extension and the reasons for the delay.<\/p><p>If you wish to exercise your rights, please send your request in writing to mail@drpedrocoelho.pt or to Rua Dr Jos\u00e9 Cunha, n.\u00ba 27 A, 2780-187 Oeiras.<\/p><h3>12. Information protection and privacy<\/h3><p>A series of security measures have been implemented on digital platforms and servers to maintain the safety of your personal data.<\/p><h3>13. Cookies and other tracking technologies<\/h3><p data-path-to-node=\"5\">Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. uses cookies and similar technologies (such as Google Tag Manager, Google Analytics and Pixel da Meta) on its website to ensure the correct functioning of the platform, improve the user experience, measure conversions and analyse traffic.<\/p><p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">What are cookies?<\/b> These are small text files stored on your device (computer, tablet or smartphone) when you visit our website. These files help the platform recognise your device and remember your preferences for future visits.<\/p><p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">What types of cookies and technologies do we use?<\/b><\/p><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Strictly Necessary (Essential) Cookies:<\/b> They are essential for the website to function correctly and securely. They cannot be deactivated in our systems, because without them some parts of the site would not work.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Analytical Cookies (Google Analytics 4):<\/b> They allow us to measure traffic, know which pages are most visited and analyse how users interact with the site. This helps us to optimise speed and content. The information is processed in aggregate form.<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Marketing and Conversion Cookies (Meta Pixel \/ Google Ads):<\/b> They are used to measure the effectiveness of our services and advertising campaigns, allowing us to understand the actions taken on the site (such as booking requests) and to present relevant content on other platforms.<\/p><\/li><\/ul><p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Consent Management (Google Consent Mode v2)<\/b> Our website respects your privacy and complies with the requirements of the GDPR and the CNPD through an advanced consent management system. When you visit our website, you will be presented with an information panel (Cookie Banner).<\/p><p data-path-to-node=\"10\">By default, all non-essential cookies (Analytics and Marketing) are <b data-path-to-node=\"10\" data-index-in-node=\"79\">blocked<\/b>. These scripts are only activated if you give us your explicit consent by clicking on \u201cAccept All\u201d. The user has full control and can choose to reject non-essential cookies directly via the buttons provided on the home banner, without this preventing navigation on the website.<\/p><p data-path-to-node=\"11\">You can delete cookies already stored on your device at any time via your browser settings (\u201cPreferences\u201d or \u201cTools\u201d menu).<\/p><h3>14. Information and training<\/h3><p>The Data Protection Policy is available for consultation at our Company, as well as on the website.<\/p><p>Adequate information and training on the Data Protection Policy has been made available to all company employees.<\/p><h3>15. Changes to the privacy policy<\/h3><p>Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda. reserves the right, at any time and without prior notice and with immediate effect, to amend, add to or revoke, in whole or in part, this Privacy and Personal Data Protection Policy. You will be informed of any changes.<\/p><h3>16. Doubts<\/h3><p>If you have any questions about rights of access to information, specific requirements or other matters relating to the Data Protection Policy, you should contact the Data Protection Officer. He can be contacted by email at mail@drpedrocoelho.pt or at Data Protection Officer, Rua Dr Jos\u00e9 da Cunha, n\u00ba 27A , 2780-187 Oeiras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de privacidade Designa\u00e7\u00e3o: PEDRO COELHO SERVI\u00c7OS M\u00c9DICO- DENT\u00c1RIOS, LDA N\u00ba REGISTO DO ESTABELECIMENTO: E122937 \u00a0 Pol\u00edtica de privacidade 1. Introdu\u00e7\u00e3o Pedro Coelho Servi\u00e7os M\u00e9dico Dent\u00e1rios Lda., no \u00e2mbito da sua atividade dever\u00e1 ter sempre presente as disposi\u00e7\u00f5es legais em vigor em territ\u00f3rio Portugu\u00eas, nas quais assenta a Pol\u00edtica de Prote\u00e7\u00e3o de Dados. A Pol\u00edtica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-85","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/pages\/85","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/comments?post=85"}],"version-history":[{"count":0,"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/pages\/85\/revisions"}],"wp:attachment":[{"href":"https:\/\/drpedrocoelho.com\/en\/wp-json\/wp\/v2\/media?parent=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}